![outlook important email keeps going to junk outlook important email keeps going to junk](https://www.pei.com/wp-content/uploads/2019/08/1_Outlook-Desktop-Junk-Email-Options-610x231.png)
Having a good sender reputation comes down to your marketing habits and the quality of your lists. Use various email providers like Gmail, Outlook, etc., as this will help you see what your recipients are seeing.”Ī sender reputation is a score that an Internet Service Provider (ISP) assigns to a domain that sends email the higher your score, the more likely the ISP will deliver your emails to the inboxes of recipients on their network.
#Outlook important email keeps going to junk plus
If email providers can’t “read” your emails, your prospects will never see them.ĭanny O’Brien, Digital Marketing Lecturer at Griffith College recommends “ designing the email and then sending tests to your email plus a few others. So you’ve got that shiny new email ready to roll and it looks great in your inbox, but how does it look in other email programs and on other devices? The answer to that question could mean the difference between your email being delivered or ending up in spam. Gormley recommends starting with a 50/50 or 60/40 ratio between text and images and experimenting from there. Since images are still a vital part of marketing campaigns, it's important to optimize the ALT image text.” “Remember, above all else, the goal is to deliver helpful messages. “Using ALT text isn't just a best practice to avoid dreaded spam placement-it's also an important consideration for accessibility,” says Caroline Gormley, Senior Marketing Specialist at Gartner Digital Markets. The way to work around this is by formatting images with ALT text and using a good text-to-image ratio. For that reason, image-heavy emails are much more likely to get caught by a spam filter. Images aren’t easily read by inbox providers (more on that below). You may want to show off your new product or logo in your sales communications, but you need to be careful when it comes to the number of images you include in emails.
![outlook important email keeps going to junk outlook important email keeps going to junk](https://www.simantel.com/wp-content/uploads/2018/07/Unicode-Bold-1024x127.png)
Also, use clear calls to action in your messages like ‘Reply to this email and let me know if you are interested’ or a link that says ‘Click here to learn more’ that encourage people to engage.” 3. As Paulson advises: “Use intriguing subject lines like ‘strange question?’ and ‘bad news?’ to compel people to open your messages to see what's inside. The fix? Do everything possible to encourage people to interact with your emails. "If email service providers see that a very low percentage of your subscribers are engaging with your messages, that's going to tell them that people don't care about your content and don't want to read your messages,” says Matt Paulson, founder of MarketBeat. So, if your sales emails aren’t getting opened, you’re in for double trouble. Major email service providers like Gmail and Yahoo look at user engagement to determine if your messages should go to the inbox or spam.
![outlook important email keeps going to junk outlook important email keeps going to junk](http://mas.txt-nifty.com/.shared/image.html?/photos/uncategorized/2009/09/13/2009091310.jpg)
Set up your email campaign to push out a handful of emails every 15 minutes instead of all at once. You can combat this by arranging your bulk emails to drip out periodically. According to Levi Olmstead, Manager of Content and Community at G2 Crowd, “Sending a huge bulk of emails can set off certain email triggers, especially if they're to contacts you've never emailed before, or if you're sending emails in bulk to the same email domain.” Mass-emailing a high number of people at the same time often results in emails landing in the spam folder. We’ve rounded up nine email marketing experts to explain common email mistakes that you might be making, and what you can do to dodge the spam filter in the future. The good news? Once you understand why your emails are getting sent to spam, you can fix the problem before it wreaks havoc on your sales and marketing campaigns. Other times, those emails get marked as spam before your customer or client ever sees them. Sometimes, your prospects are the ones sending your emails to the spam folder. According to Return Path’s 2018 Deliverability Benchmark report, 6% of sales and marketing emails get blocked as spam globally-even when the recipient has given the sender express permission to contact them-and another 10% go undelivered for other, often avoidable reasons. The truth is that many sales emails end up getting caught in a spam filter. But how many of your contacts are actually seeing them? Taking the time to craft compelling, personalized sales emails for your prospects is a necessary step in driving new business.